No Church in the Wild
DOPE! The World’s First Invisible Ad by LynxEffectAustralia.
To promote its product, deodorant company Lynx created the world’s first invisible ad.
Using hundreds of polarized sunglasses, hack LCD screens, and a terrace house in Sydney—the company created ads that were only visible when viewed only through polarized sunglasses.
Via http://designtaxi.com/news/352517/The-World-s-First-Invisible-Ad/ and http://helloyoucreatives.com/.
Beautiful video art. The Space We Live In - FULL HD Video by MatthiasmVideos.
Guerrilla Marketing at its finest. Probably not very effective though.
Inspiration.
Kanye West / Ruth Hogben - Lost in the World (by SHOWstudio)
Top 5 ads of the week via @CreativityMag. Some cool stuff here this week. I particularly like the FPSRussia/Call of Duty viral video. Almost fooled me!
A guy in Spain is selling ad space on his arm (a QR code tattoo). Big deal, right? Well, the current bid price is 300,000+ Euros. WTF? The smartest part about it is the campaign behind it from PR agency, Leo Burnett: http://www.leoburnett.es/fredsarm/.
What if Paris was 3 feet under water? Watch.
Amazing 3D projection mapping installation by Samsung combined with an interactive YouTube channel. Be sure to click through to their YouTube page here: http://www.youtube.com/user/Samsung3devent
So creative. Mini DJ street performer.
(Source: designcloud, via scholaranddutch)
Luis Urculo’s Architecture With Objects
Innovation Principles
- 1: Experience the world instead of talking about experiencing the world
- 2: See and hear with the mind of a child
- 3: Always ask: “How do we want people to feel after they experience this?”
- 4: Prototype as if you are right. Listen as if you are wrong.
- 5: Anything can be prototyped. You can prototype with anything.
- 6: Live life at the intersection
- 7: Develop a taste for the many flavors of innovation
- 8: Most new ideas aren’t
- 9: Killing good ideas is a good idea
- 10: Baby steps often lead to big leaps
- 11: Everyone needs time to innovate
- 12: Instead of managing, try cultivating
- 13: Do everything right, and you’ll still fail
- 14: Failure sucks, but instructs
- 15: Celebrate errors of commission. Stamp out errors of omission.
- 16: Grok the gestalt of teams
- 17. It’s not the years, it’s the mileage
- 18: Learn to orbit the hairball
- 19: Have a point of view
- 20: Be remarkable
Source: Diego Rodriguez
