March 2012
37 posts
2 tags
8 tags
6 tags
5 tags
9 tags
3 tags
6 tags
9 tags
5 tags
Watch@superfun memories
4 tags
3 tags
3 tags
5 tags
7 tags
5 tags
1 tag
9 tags
Watch
A simple solution to a simple marketing goal: Get people to use a new Ikea app.
Goal: launch IKEA’s iPad catalog in Norway
Problem: Freezing weather, which generally leads to gloved fingers that can’t swipe at an iPad.
Solution: Create a new IKEA-esque product which let users stitch a conductive thread onto their gloves,allowing them to use touch screen devices.
Results: Buzz, media...
6 tags
“If you can’t explain it to a six year old, you don’t understand it yourself.”
―...”
– (via thecustomerexperience)
4 tags
6 tags
Every human should look at this. →
3 tags
5 tags
